creative brief

Your Name *
Your Name
Main Contact *
Main Contact
For final approval & process updates
Has this project been discussed with / approved by a manager? *
Project Details
Is this an update of an existing project or a brand new request? *
Provide a brief summary of what you need created
What's the purpose / end result? Why are we creating this and how will we know it's successful?
Who are we talking to? What do they think of us? What matters to them?
Tone *
What adjective describe the approach? (Check all that apply)
What's the takeaway? What does the audience need to know?
Any specific colors &/or elements? Illustrations -vs- Photographs?
Project Deadline *
Project Deadline
When do you need the job complete, in your hands, and ready to roll out?
Format *
(Check all that apply)