creative brief

Your Name *
Your Name
Main Contact *
Main Contact
For final approval & process updates
Has this project been discussed with / approved by a manager? *
Project Details
Is this an update of an existing project or a brand new request? *
Production *
Provide a brief summary of what you need created
What's the purpose / end result? Why are we creating this and how will we know it's successful?
Who are we talking to? What do they think of us? What matters to them? Rural or urban? Age range? Male, female, etc.?
Tone
What adjective describe the approach? (Check all that apply)
What's the takeaway? What does the audience need to know?
Any specific colors &/or elements? Illustrations -vs- Photographs?
Specifications
Project Deadline *
Project Deadline
When do you need the job complete, in your hands, and ready to roll out?
Format *
(Check all that apply)
Where will your project be placed? If it is a poster, will be it be indoors or outdoors? If it is a label, what will it be on? Etc.
Please provide the size of your project. If you're not sure, please approximate and I will follow up with you.
Quantity is a prerequisite for quoting orders and may determine the final dimensions of your product.
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