We are the Pantone Color of 2017
By Hannah Farley, Graphic Designer
Hello readers! I'm Hannah, the Graphic Designer here at Two Caterers. One of the many (many, many, many) parts of my job is putting together 20 YRS FRESH | The Stories. I'm usually behind the scenes (or computer screen, camera, Warby Parker glasses, and cup of coffee) - but this week I'm also taking a crack at writing a story of my own. So let's do this..
The New York Times recently brought up a good point:
"When the question of what will define 2017 comes up, the response most often includes words like ...
'Trump' and 'populism' and 'division' and 'anger'. 'Green' — not so much."
Wait… I thought we were talking about the Pantone Color of the Year?
I didn't want to talk politics. I promise this story isn't about that; I (or anyone here at TC) am not about to step up onto a soapbox. But you can't NOT mention those things when you talk about 2017. And that's actually what the Pantone Color of the Year is all about:
"A symbolic color selection; a color snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude." [via Pantone.com]
So when Greenery, or technically Pantone 15-0343 in the swatch books, was announced as the Color of the Year I was excited. Probably too excited, if I'm being honest. I remember seeing that video on Pantone's instagram as I was walking into the building. I shared the news with everyone in the office with as much as excitement as I had when I found out Lady Gaga was performing at the Super Bowl (she's an angel and I love her - so that's pretty exciting).
I didn't expect anyone to care about this as much as I did.. But then I popped into Angela's office. She totally reciprocated my joy – because she knew immediately what a great opportunity this was for us to connect our values with what's happening right outside our front door. We all have the ability to shape our world into something dignified, inclusive and plentiful if we buy in, participate and treat each other the way we want to be treated. And we couldn't agree more with Pantone:
"Greenery symbolizes the reconnection we seek with nature, one another, and a larger purpose."
I'm also convinced that Angela is a psychic or a time traveler because it's unreal to me that the particular hue that's defined Two Caterers for 20 years just happens to become the most important color as we're celebrating our huge milestone. But I digress..
And if you believe the people at the Pantone Color Institute - the self-proclaimed “global color authority” - and my girl Leatrice Eiseman, "green will be everywhere in 2017." And our industry is no exception. I'll turn it over to Erin Greene.
No lie, that's honestly our Business Development Director's last name.
And it's not even a requirement for the job. Or did Angela hire her three years ago just waiting for this exact moment.. We'll never know.
Erin and I, being desk mates, have gotten really close. So close in fact that she has a framed picture of me as a toddler on her desk and is friends with my mom on Facebook.
We're always bouncing ideas off each other. So I asked her what she thought about Greenery.
“Greenery is not a trend. This is a timeless choice that has been around for a long time and isn’t likely to go away. If brides are planning a wedding for 16 months from now, it won’t matter that green is no longer the color of the year; there are so many ways to incorporate it into your event.” Since I’m at a conference right now with two AMAZING event designers, I wanted to get their input on this Pantone choice. Heather and Ann agreed that these greens are here to stay.
Heather, owner of Heather Lily, an event and floral design company based in Cleveland Ohio, is loving greenery for floral design. She loves mixing a ton of textures and layering different green colors on top of each other. A few specific greens she mentioned included palm, Hops, Eucalyptus, Succulents, wild Smilax and hanging amaranthe.
“It’s about being lush and layering textures. It’s not about being perfect.”
Heather also loves pulling produce into arrangements. Because, why not?!
“I love Brussel sprouts on a stalk, pears and artichokes.”
Ann is the owner of Borrowed, a custom furniture rental company in Cleveland. She said that natural elements like woods, whites and greens are going to be here for a long time and its important to layer them correctly.
“It’s tried and true. You need at least three textures and at least three levels. Otherwise your event will look flat.”
Mixing metallic, adding crystal and a textured floral with some hardwood elements will definitely bring interest to your event design for a really timeless and elegant look.
We know what kind of world we are living in: one that is very stressful and very tense. This is the color of hopefulness, and of our connection to nature. It speaks to what we call the ‘re’ words: regenerate, refresh, revitalize, renew. Every spring we enter a new cycle and new shoots come from the ground. It is something life affirming to look forward to.
— Leatrice Eiseman
20 years ago, we chose this green to represent who we are and what we're about. And now, in the year 2017 - our 20th anniversary - it's official.. GREENERY is the color of TC and the color of 2017!
Because I couldn't fit any of these tangents into the story:
There's been other Pantone connections to political parties and candidates too, if you're interested.
You can buy some pretty killer mugs and flash drives that make my designer heart swoon. Or basically anything in your favorite Pantone color.
Be strong, Hannah. Don't buy it all.. Maybe if I talk about Pantone products enough they'll send me some goodies as a thank you.. *fingers crossed*
Pantone's Greenery has a Pinterest board if you're in need of some inspiration.
Also, this. Who's with me?